Promoting Success of Sainsbury Essay -- Sainsbury Supermarkets Consume

Promoting Success of Sainsbury(A) Describe the business and its aims and objectivelogo Sainsburys - making life taste betterIn this report I leave be investigating how marketing in business helps development organisation that has a national promotional campaign for itsproducts or function.Sainsburys SupermarketsThe business I dupe chosen to investigate is the large supermarket stash away called J Sainsburys Sainsburys is one of the top supermarketsthat you atomic number 18 commensurate to buy products and services at a good quality.Sainsburys supermarkets were open up in 1869 by John James andMary Ann Sainsburys and is Britains longest standing major alimentretailer chain. Sainsburys is a very large supermarket and leasesover 145,000 people of these 60% are go bad time and 40% are full time.62% of all the employees they employ are women.The supermarket this instant have many types of store where customers can limitproducts from but a large supermarket testament offer cus tomers 34,000products and over half are Sainsburys own brand including freshproduce bound tomatoes to spinach.Logo J Sainsbury plcIn addition to a wide race of quality food and grocery products manystores offer bread scorched while your shopping, meat and fish counters,pharmacies, coffee shops, restaurants and petrol stations.Because of many of these services Sainsburys supermarkets are open toserve over 11 gazillion customers a week and as at March 2004 had 583stores throughout the joined Kingdom.Sainsburys brimSainsburys over the years now have not just been in the area ofproviding food products but now have a Sainsburys bank which wasopened for business on the 19th of February 1997, this was a jointventure between Sainsburys and the bank of Scotland this was a bigachievement for Sainsburys because they were the first bank of the UKthis was a good groundbreaking venture for Sainsburys to take becausethey were able to collect 2 million customer accounts.Sainsburys as well as now translate a range of affordable services includinglife and health cover, ain loans, savings accounts and travelinsurance. In the year 2003 Sainsburys bank was named the bestprovider in the money direct awards. Sainsburys todaySainsbury has seen a change in customers requirements with organicfood healthier foods and convenience food all being top... ...nal and business objectivesbecause Sainsburys will see demonstrable correlations. If Sainsburys areable to achieve this more objectives can be met like delivering greatservices to customersThe importance of the promotional aspect of the marketing mix is thatthe four ps are a way of communicating to the customer which is avery important tool without the promotional p it would cause a lot ofproblems and they will not be able to communicate products to theirtarget audience in an effective way which will cause a decrease insales and profits.By having the promotional p it will boost the image of Sainsburyswhich will lead more customers to know about the promotional campaignand the goings on of Sainsburys. It is alike important thatSainsburys stick by their promise through their means ofcommunicating so that they do not mislead customers into the wrong direction they will need to ensure that the availability of productsare high standards and are the resources available at the right timeand at the place also they will need also ensure that they keep theirfocus on their target market mix different target audience becausethis will get confusing.