Internal diagnostic Strenghts Weaknesses VAG = largest car manufacturer in EU, quaternate in the i ntroduction Positive get upth for Audi France Strong image among customers open of the premuim mob models A3 sportback is the 1st five doors car sporty as a coupé Innovative, modern, attractive Car matches with the newly group strategy VAG purgeped in sales in many markets Financial difficulties loving conflicts in the last few years External diagnostic Opportunities Threats Growing success of recession Manufacturers have to be absorbed to cutomers needs Premium models should undergo a growth of 50% by 2010 The compact segment should grow by 20 % until 2010 Affected by the overall economic situation = hostile to vehicules sale Market has come to maturity General push aside in car sales in EU unfavorable trade rate for European car markets Increase in unsanded material cost: gas is the most concrete example aspiration between Premiummodels should probably be to a greater extent and more intense recreate limit Environmental concer ns may affect consumer decision making. ! merchandising strategy When we set up the strategy we have to figure of: How are we going to make people know about the new car? How are we going to make them deal the new car? How are we going to make them flip-flop their habits in order to make them buy the new car? Objectives Brand objectives Attract new customers and thus consolidate one and only(a) of the brand pillars, conquer a new client segment. Be the attracter in premium...If you want to get a honest essay, order it on our website: OrderCustomPaper.com
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