Mass Media And National Identity

THE ROLE OF MEDIA AND TRANSNATIONAL IDENTITY IN GLOBALIZATIONThe trans subject media sophistry , its wide appeal and mass outreach , plus itsability to transmit crossways boarders oblige been explored by the major orbiculateizationplayers , to undermine topic identities . The electronic , print media and advertisingstrategies has been the tool of this invasion on the orb . As Tim Edensor rightlyobserved that there is greatly expanded trans subject field media export securities industry . These international media outfit , with ownership in USA and Europe devour e coalesced withdominant influence dislodging popular culture and normal life which argoncomp mavennts of national identity . The media influence and its effect in nationalidentity is not in doubt , but what then is cosmos-wideisation ? Let us try to throw light towhat globalisation entailsAt the most prefatory level , globalization refers to the way in which commerceinformation and culture be increasingly exchanged and managed on a world-widerather than local or national , basis . More significantly , the term refers to theintertwined pressures of acquit trade policies , multinational corporations , andconcentrations of power in producing a global culture grounded in financial principlesand goals . manse also defines globalization as the process by which relativelyseparate areas of the globe come to foil in a single fanciful spaceGlobalization is an attempt to merge cultures and activities across the world , therebydefeating national boundariesThe insinuation of globalization is that the boundaries of societies and culturesare organism breached by vast , criss-crossing flow of ideas , images and informationtheir antecedent impermeability upset for ever . Decolonized- torn from familiar andparticular places (Albrow et al , 19 97 . Everywhere the once-separate items in t! heglobal mosaic of cultures are leaking , merging into one another (Friedman , 1994losing their specialness . That peculiarity and uniqueness associated with apeople and nations are unendingly wiped off by globalization .

Also the idea of globalization can also be applied to cultural products (such as moviesor music ) or set (such as beliefs about benevolent rightsWith all these schoolings , nations have bend `unbound and experienceddeterritorization as multinational corporations (MNCs ) weave chunks of localeconomies into their own `networks . that extend their home and host societies (Basch et al , 1994 ) and as gl obal sociable movements embedded national citizens inworld era commitment . The concept of globalization has reduced the world toa global village , thereby bridging outdistance , and intangible demarcations in valuesand tastes across the nations , and submerging their identity in the process . Therole , the media has played in navigating this development is what this write-up isall aboutAs Catherine J . Danks , rightly observed , Today s world of instantaneouselectronic communication is very lots responsible for the intensity andacceleration of globalizationThe media cannot be separated from the global concept evolution and it has beeninstrumental in propagating the undermining of national identity . In productconsumption , development of new taste and gustatory modality are influenced by thetransnational media organizations . It is no longer a national taste or preferencethat are peculiar to them , but what...If you requisite to get a intact essay, order it on our website: OrderCustomPaper! .com

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