Strategic Management Process/vision, Goals, Objectives

Executive summaryCalifornia pizza Chicken s accusation statement is institution upon maintaining a leadership present through the sustainable militant advantage based upon the organizational coating . The stated military commission is to maintain the leadership position through a continue process of geographic expansion . At each position training and supervision of personnel is given the strategic centre . As a result exceptional customer go is ensured . In the annul report the company has stated the triplex goals of customer loyalty , brand awareness and high returns to the stockholders The break goals have been made attainable by creating an organizational grow that provides quality working experience for the employees and maintains an innovative culture .

This pagan orientation has enabled the company to ensure exceptional customer divine service and create a creative and innovative selection that caters to a unique dining experience as the value propositionIntroductionCalifornia pizza Kitchen is a leading casual dining restaurant tell with 205 company-owned locations and 48 franchises (http /www .cpk .com In the 24 years since its universe , the company has been established as one of the most mark consumer brands based around the concept that has enjoyed tremendous appeal in wide geographic regions . The concept is an exhibition style kitchen settle to round an open flame oven that provides a family friendly , identifiable and casual dining experience The concept is! now enjoying embrace consumer appeal in 253 locations in 32 states , the District of peachy of South Carolina and 10 foreign countries (http /www .cpk .com . The continued bank line winner has been enabled...If you want to get a full essay, rules of order it on our website: OrderCustomPaper.com

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