The Shoe Industry :: essays research papers

The Shoe IndustryThe shoe assiduity is unrivalled of the biggest moneymakers in the market, hardly itsfacing some changes, shiveres, and difficulties. The big power in the industry isNike inc. which either the new(prenominal) companies atomic number 18 trying to be like. Some changes bethe industry as a whole is moving there factories to the far eastbound such as China.The reason for this is they are trying to save cost for producing there shoesby paying there workers less because they are in the far east. Nike and Reebokhave already been in the east. The shoe industry not including Nike inc. istrying to make rushes to be number one, two, and three. Another rush theindustry is devising, is the rush for the dead drag of sports shoes. In otherwords coming up with shoes for the sports that are in season. The difficultiesthe shoe industry has are making shoes that all people wear such as vista astyle for both inner city people and suburbia people. Another difficulty thesho e industry has is getting its breed re entertain to rise again because all but Nikeand Filas stock has dropped. This is what the shoe industry is all about andthe difficulties, problems, and advances it has.There are four major companies in the shoe industry. The dominant industryis Nike inc.. Then going down the line is Reebok, Fila, and Adidas. Nike beingthe superpower has been in front of all the other industries for many years.Right now Reebok is the closest company to Nike and is $2,459 behind in valuein MIL. Nikes earnings in the last quarter leaped 24% which has buoyant WallStreet investors. With such earnings Nike announced a 2-to-1 stock split, itssecond in many years. Nike and Reebok are far ahead than the other companiesbecause there factories are already in the far east, and other companies arejust starting to build them. With Nikes earnings so high itll be very hardfor any of the companies to take over the number one spot. Also, itll be hardto get the peoples support in there products because closely people have faith inNike. Reebok number two in the industry is facing many problems. First, thereis friction between the precaution spots for Reebok. Second, Reebok is havingdifficulty finding sports stars to endorse there products. Finally, Reeboksstock has dropped and is be quiet dropping. The reason for this is the people donot prefer the shoes in how they look and how comfortable they are.